Over the years, we've worked extensively with Rick Maurer’s three levels of resistance:

1. “I Don’t Get It” – Cognitive resistance, where people struggle to understand the change.

2. “I Don’t Like It” – Emotional resistance, driven by fear, anxiety, or frustration.

3. “I Don’t Like You” – T...

Why do so many organizations attempt change, but so few succeed? 

We’ve all heard the corporate promises: “We are a change-driven organization!” or “People are at the heart of our transformation!”, yet many initiatives fail somewhere between intention and reality.

Organizational change often do...