We vragen ons vaak af waarom verandering zo moeizaam gaat. Waarom mensen weerstand bieden. Waarom onze zorgvuldig opgebouwde communicatiecampagnes en trainingen niet het gewenste effect sorteren. Maar wat als het probleem niet ligt bij de mensen, maar bij de manier waarop we verandering ontwerpen...

Psychological inertia often manifests in organizational change as resistance to action or a tendency to maintain the status quo unless driven by a strong psychological motive. While similar to status quo bias, psychological inertia differs as it actively suppresses action, driven largely by fear,...

It all started with a wicked problem. These are unstructured issues without a clear solution due to insufficient knowledge, the involvement of multiple stakeholders, and interconnections with other challenges. When smartphones and 4G became widespread in 2014, people suddenly had constant internet a...